Slideshare

As for question 4, I wanted to add in images, I thought that showing this section as a power-point would be really effective as I could separate the different technologies I have used and learned about and show images of them. I used a website called Slide-share to upload my power-point and show it on the internet.

Question 4 - Technologies from conniebriggsmedia

Question Three Back Up

My Prezi presentation that I used for question three seems to sometimes not work Therefore as a back up, I also made a power point presentation and put it on slideshare, similar to my question four.

Question Three - Audience Feeback from conniebriggsmedia

Filmed Evaluation

I wanted to do a commentary over my work for question one and two, as I felt it was important to demonstrate visually what I had done as well as talk about it. I included clips from the video as well as various print screens of editing processes and references to my influences to show as well as tell how I created my video and evaluated how well I had done this. I then uploaded it to YouTube so it can be seen.

Audience Feedback - Survey

As I sent this directly to my target audience, most of the answers are from females aged 16-25, as I was aiming for a slightly mature teenager/young adult target audience. I only sent my survey to my target audience as it was their opinions that counted the most; therefore I wanted to collect information from them.

The majority answered yes to this question, however 4 people did say no. This is expected as music video’s tend to have less clear narratives as they are shorter movies, therefore some things cannot make sense as the action happens very fast and there is only a short period of time for people to watch and understand it.

Again, the majority here did say yes, however I did receive a few no’s. Close up shots of the artist are important because the screens we now watch videos on have become smaller in the form of mobile phones or tablets, therefore tight framed shots are important to showcase star image. During editing, I tried to include many quick cuts to close up shots of the star, as our pace was quite quick, the audience may have missed some of them. However next time I would take this into consideration and include longer frames of close ups to really empathise the star.

 

I wanted to make this an open question so I could receive as much feedback as possible. The majority of people did say yes because the editing and music is synced and we meet the conventions that Andrew Goodwin laid out in his music video theory.

This was multiple choice question; therefore many of my audience selected more than one option to describe my star image. The majority selected fun, which was the image I was trying to create by putting her in funny scenarios. Also as the video is a parody of stalker movies, having the element of fun was really important to the video and it’s come across to my target audience. The second most popular was Natural, which again was something I was aiming for, as my star image isn’t very overt, and she is styled quite simple and plain in order to relate to our target audience. Some also chose dramatic and down to earth, which again is good, as down to earth again, suggests a sense of believability in character and naturalism, which is important to the folk genre. The narrative is very dramatic and funny; therefore I can see why some people put her down as dramatic as we did exaggerate some scenes.

I wanted to include this question as we did use a lot of intertexuality to link to stalker movies in order to create the parody. Again, I left it as an open question to see if they could spot it on their own. The majority got the most obvious one which is Disturbia, as the binoculars are a recurring reference throughout. They also recognised the spy iconography, which I expected as we used very iconic shots with the newspaper. But some people did say no, however this is okay as intertexuality can be subtle and not always picked up at first.

This question got a mixed response. The majority did say yes and there was only one know, which means that most of them felt that it fit in well with the genre. However four people were unsure. I think this is because we weren’t aiming for one genre such as just folk or indie, we were trying to combine aspects of both, which may have caused confusion to some of the viewers. Next time, I would try to emphasise just one genre more predominantly, in order to make the conventions clearer.

I asked this question as it’s a key convention of a music video to have a link between the music and visuals in a sense that the shots cut to the beat of the music. Most answered positively, with only two no’s and one not sure. I felt this was achieved as I really did focus whilst editing the cuts ion making sure that everything flowed and that it all synced well with the music, and it seems that the audience agrees.

I fell that the most important part for a video is that people, in particular your target audience, enjoy your video and find it entertaining, which is why this was the last question on my survey. Everybody said yes because it was funny and relatable, which is great as that was what I wanted to aim for. I wanted to make it funny to show a light nature to our star as well as have an understandable, relatable story, as our audience would have been in that situation with a guy not being available before, so they could relate and look back and laugh.

Audience Feedback - Focus Group

As well as doing a survey, I asked my target audience to watch my video and then answer some questions in a focus group to collect their opinions on camera.

The general feedback was positive and these were the key points that came up:

·         Found the narrative easy to follow

·         Recognisable storyline as it was based around love

·         Medium paced editing that fit in with the beat

·         Star image described as a girl in love and they felt it was a relatable situation

·         Seen as quite quirky, fun and natural

·         Fits in with the folk genre

·         Spotted intertexual references to Disturbia, spy images and one hour photo

·         They felt that there was enough close ups of my artist

·         The video itself was described as Funny comical, really funny, wanted to watch it again

Advert Final Draft

My final advert conforms to the conventions of a music video advert. It has the artist name in the largest font to draw attention and it's also in a bright colour with a round, bubbly font to reflect her fun nature and create continuity within my work. The main image has my artist in focus as she is the central point and with a natural mise-en-scene to represent her natural, fun like character, which again is a theme I have continuned throughout my work to create a full, recognisable star image. I have included where to get it and the front of the digipak as this is often featured in adverts and links the advert to the digipak. I've also organised font size in order of importance, with the artist and album name as the two largest in the advert, as they are what the advert is all about, selling the album, therefore it is important to have those two prominent within the advert.

Advert First Draft

Here is the first draft of my advert. I tried to apply the normal conventions of a music advert, by using my star as the main focus of the image in order to create recognition. Also, I have kept with the theme of nature that runs throughout all my media texts and again used the same fonts in order to create a recognisable image that will attract my audience's attention. Plus I added in places where they can buy it and the cover of the digipak to make it easy for them to find it and because its something that is common within adverts.