Audience Feedback - Survey

As I sent this directly to my target audience, most of the answers are from females aged 16-25, as I was aiming for a slightly mature teenager/young adult target audience. I only sent my survey to my target audience as it was their opinions that counted the most; therefore I wanted to collect information from them.

The majority answered yes to this question, however 4 people did say no. This is expected as music video’s tend to have less clear narratives as they are shorter movies, therefore some things cannot make sense as the action happens very fast and there is only a short period of time for people to watch and understand it.

Again, the majority here did say yes, however I did receive a few no’s. Close up shots of the artist are important because the screens we now watch videos on have become smaller in the form of mobile phones or tablets, therefore tight framed shots are important to showcase star image. During editing, I tried to include many quick cuts to close up shots of the star, as our pace was quite quick, the audience may have missed some of them. However next time I would take this into consideration and include longer frames of close ups to really empathise the star.

 

I wanted to make this an open question so I could receive as much feedback as possible. The majority of people did say yes because the editing and music is synced and we meet the conventions that Andrew Goodwin laid out in his music video theory.

This was multiple choice question; therefore many of my audience selected more than one option to describe my star image. The majority selected fun, which was the image I was trying to create by putting her in funny scenarios. Also as the video is a parody of stalker movies, having the element of fun was really important to the video and it’s come across to my target audience. The second most popular was Natural, which again was something I was aiming for, as my star image isn’t very overt, and she is styled quite simple and plain in order to relate to our target audience. Some also chose dramatic and down to earth, which again is good, as down to earth again, suggests a sense of believability in character and naturalism, which is important to the folk genre. The narrative is very dramatic and funny; therefore I can see why some people put her down as dramatic as we did exaggerate some scenes.

I wanted to include this question as we did use a lot of intertexuality to link to stalker movies in order to create the parody. Again, I left it as an open question to see if they could spot it on their own. The majority got the most obvious one which is Disturbia, as the binoculars are a recurring reference throughout. They also recognised the spy iconography, which I expected as we used very iconic shots with the newspaper. But some people did say no, however this is okay as intertexuality can be subtle and not always picked up at first.

This question got a mixed response. The majority did say yes and there was only one know, which means that most of them felt that it fit in well with the genre. However four people were unsure. I think this is because we weren’t aiming for one genre such as just folk or indie, we were trying to combine aspects of both, which may have caused confusion to some of the viewers. Next time, I would try to emphasise just one genre more predominantly, in order to make the conventions clearer.

I asked this question as it’s a key convention of a music video to have a link between the music and visuals in a sense that the shots cut to the beat of the music. Most answered positively, with only two no’s and one not sure. I felt this was achieved as I really did focus whilst editing the cuts ion making sure that everything flowed and that it all synced well with the music, and it seems that the audience agrees.

I fell that the most important part for a video is that people, in particular your target audience, enjoy your video and find it entertaining, which is why this was the last question on my survey. Everybody said yes because it was funny and relatable, which is great as that was what I wanted to aim for. I wanted to make it funny to show a light nature to our star as well as have an understandable, relatable story, as our audience would have been in that situation with a guy not being available before, so they could relate and look back and laugh.