Audience Feedback - Focus Group

As well as doing a survey, I asked my target audience to watch my video and then answer some questions in a focus group to collect their opinions on camera.

The general feedback was positive and these were the key points that came up:

·         Found the narrative easy to follow

·         Recognisable storyline as it was based around love

·         Medium paced editing that fit in with the beat

·         Star image described as a girl in love and they felt it was a relatable situation

·         Seen as quite quirky, fun and natural

·         Fits in with the folk genre

·         Spotted intertexual references to Disturbia, spy images and one hour photo

·         They felt that there was enough close ups of my artist

·         The video itself was described as Funny comical, really funny, wanted to watch it again