Magazine Advert Analysis

Ellie Goulding is a pop artist which is clearly represented in this advert. The main image is a close mid shot of her, looking off camera which makes her appear vulnerable and needy, which will attract her young female audience of around 12-18 year olds. They will empathise with the image which will attract them to her music as that is what she is representing. The text and the image tie in well with each other as the name of the album is 'lights' therefore a contrasting black and gold is used throughout with golden lights all over her hair. This creates a very girly star image and connotes to her almost being angelic and innocent, which again appeals to her young audience. The gold sparkly colours scheme fits in well with the pop genre and is eye catching. The font is very rounded and is in a glowing texts so it stands out against the black background, making it eye catching and elegant, tying in well with this, innocent, angelic star image she is trying to create. She has also included critics comment, which is a convention of an album advert as it shows the album to be good, making more of her audience want to buy it.

Rihanna is an R and B artist, who is very controversial and likes to take risks which is why there is a edgy feel to this advert. Although she is an R and B artist, the album gives off connotations to rock genres as the main image is really dark and mysterious, which we often see within the rock genre. The font used is all in capitals and is very square, giving it a harsh, bold look. This combined with the red, black and white text again is very edgy and makes a bold statement to attract her target audience, which is young females around 15-21. The colours used again connote to the rock genre, however this is the look she was going for with this album, as she was evolving as an artist and changing her image to a more serious and dark one, as she had recently split up from her violent ex-boyfriend, therefore ashe wanted to reflect herself as dark and powerful. The main image is a close up of her face and she is positioned covering half her face, with her makeup dark and she is wearing a black leather top. This makes her again look really edgy and more of a rock artist, but creates this almost vulnerable star image for her as she looks as if she is hiding. However her direct mode of address makes her seem commanding, which would appeal to her audience. The title of the album 'Rated R' suggests that she needs her own category of music, again making her stand out from other artist. This advert definitely shows a shift in star image as although her genre is R and B, most of her image connotes more to rock, showing her as someone who likes to take risks and be different with her music, which would appeal to her target audience.