Whilst planning my video, I had to consider my typical target audience and come up with the exact type of person I would be aiming my video at. This is a perfect example of my target audience:
Name: India
Age: 20
Gender: Female
Job: Student/ works part time in a music shop
Interests:
· plays guitar
· likes female singer/song writers
· listens to a lot of female artists
· probably a music student
· likes quirky films over mainstream
· not overly popular but has a small group of friends
· doesn’t like mainstream idea’s , e.g. clothes, music, activities
· listens to Marques Toliver, Feist, Cat Power and Emmie the Great
· often goes to gigs
· plays/sings in a small coffee shop
· likely to wear more vintage/classic clothing
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